Brazilian labels bring international buyers to attend Carnaval in Rio

This Carnaval could not go unnoticed for the international buyers that attended the two days of parades at Sapucai, in Rio de Janeiro, as the guests of Hering, Neotextil, 2Rios and Bia Brazil. The labels, which are members of Texbrasil (Brazilian Fashion Industry Internationalization Program), took part in the Carnaval Project, created and executed by Apex-Brasil (Brazilian Trade and Investment Promotion Agency) to capitalize on the high profile of Brazil’s Carnaval around the world in order to attract new clients and foreign investors to Brazil, resulting in partnerships and business.

2Rios, an underwear brand, invited a couple from Paraguay that distributes the company’s products in the country, as well as buyers and a storeowner from Miami. “They were fascinated by the action, from the attentiveness of the hotel to the box seats, in addition, of course, to the spectacle on the avenue. Some said that ‘this is a show that everyone should see at least once in their lives.’ They were very positively surprised with the event’s organization,” said Matheus Fagundes, the company’s Vice President.

According to Fagundes, the initiative is a direct reflection of the strengthened relationship with new buyers, making it possible to increase exports. “Without question, the Project has had an immediate result above and beyond what was expected and a certainty that there will be even more results in the long term,” Matheus stated.

Other aspects of Carnaval were also considered by Hering‘s consultant, Cristiane Batista: “The Carnaval Project is quite relevant to the company and to our customers. During the parades, we were able to see various behaviors on the avenue that can be transposed to our corporate day to day, including a willingness to make things happen, the commitment of each of the members to the evolution, and the harmony of each parade group component and the school as a whole, and the sense of collective responsibility.” Hering brought four buyers to Carnaval: two from Paraguay, one from Bolivia and one from Chile.

“They as well as I, as a Hering Co. representative, were fascinated by the organization of the event, the preparation of the teams that served us and all of the attention the group was given,” said the consultant.

Bia Brazil also brought clients to the Apex-Brasil Box Seats at Sapucai. They included three couples from Mexico, Panama, and Chile. “Everyone really liked it; they had never seen it and had no idea what Carnaval was like in Brazil,” said Beatriz Dockhorn, the company’s President.

For her, gaining a closer relationship with clients is the big difference. “Today, there are factories in various segments worldwide. A closer relationship with the client is what sets us apart from the rest. I think that the Carnaval Project should bring more and more buyers,” she said.