Britannia 2019: creativity and innovation

The company Britannia Têxtil has presented its launches of the Summer 2019 collection. The Texbrasil participant (Brazilian Textile and Fashion Industry Internationalization Program) — a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) — showed its launches of the season in the special card beachwear and Book Britania 18-19.

The Special Beachwear Portfolio brings together the biggest trends in the domestic market – Brazil is an international reference in beachwear – and trends from the most renowned international bureaus. The result is the best launches based on themes such as urban, nature, technology and love.

According to Ana Cristina Veloso, CEO of Britannia Textil, the launches bring together global and local research work that was done using exclusive technology. “The result is a wide range of products that will exceed our visitors’ expectations and guarantee that each client has significant potential for innovation and to personalize their collections, essential elements to commercial success today.”

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).