Buyers and journalists take a look at Minas Trend Preview

The F/W 2014 edition of Minas Trend Preview (MTP) will take place in Belo Horizonte from October 8 to 10. The event mixes the runway with a business showroom, welcoming hundreds of visitors and featuring fashion shows by Minas Gerais-based brands such a Patricia Motta, GIG, Vivaz and Victor Dzenk. With the support of Texbrasil (Brazilian Fashion Industry Internationalization Program – developed by Abit in partnership with Apex-Brasil), a group of seven journalists and six international buyers will be attending this edition.

Among opinion-makers are the editor of Vogue Portugal, Paula Mateus, and English blogger Kristin Knox, of The Clothes Whisperers. The group also includes Matteo Bardi, from Italy’s Arpel magazine; Nicole Aguirre, from US-based Worn; Jeanette Nkwate, from England’s WGSN trend forecasting bureau; and Marie Cristine and Jean Pierre from Paris Modes, an online TV show reporting on the world’s biggest fashion weeks. In addition to fashion, the journalists are coming to publicize the Brazilian culture and identity.

Fostering business, buyers from companies in Qatar, Belgium, Spain, Saudi Arabia and Lebanon will also be in the city to see the fashion shows and take part in meetings with Program brands and representatives.