Canatiba brings technology and market trends to Febratex 2016

Canatiba Denim Industry will be at the next edition of Febratex (Brazilian Textile Industry Trade Show), being held August 9 to 12, in Blumenau (SC). The company is joining forces with Tecnoblu, which specializes in production of tags, labels and buttons for the jeanswear segment. Both are member brands of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

At this edition, Canatiba is taking part in the TECNOBLU TALKS – an initiative aimed at strengthening relations with the executives, directors and managers that will be in the region for this important technology trade show.

In addition to discussing innovation, sustainability and collaborative management, guests will also roll up their sleeves and take part in the BluLAB, personalizing trousers made by Canatiba using a Hi-Tech laser and ID Tecnoblu. In parallel, journalist Claudia Manhaes, from the Fashion 2B website, will cover fashion and lifestyle trends forecast for F/W 2017.

The Canatiba fashion truck will feature the brand’s F/W collection: advancing the Duo Core, Maxskin, Magnum and Hi-Comfort technologies. The highlight is cotton and elastane mixes, lightweight fabrics and a mix of the Liocel and Modal ecological and upscale fibers.

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