Casa Brasil, in London, will have Brazilian fashion brands

Casa Brasil, an unprecedented event that aims to provide a complete Brazilian experience for importers and consumers in the United Kingdom, will bring together various segments of the Brazilian economy. The fashion sector will be present through the sectoral projects developed by the entities Brazilian Footwear Industries Association (Abicalçados), Brazilian Stylists Association (Abest), Brazilian Association of Textile and Clothing Industry (Abit) and Brazilian Institute of Gems and Precious Metals (IBGM) in partnership with the Brazilian Invest and Export Promotion Agency (ApexBrasil). Casa Brasil remains on display between August 25th and September 7th, in London/England.

The objective of the project is to reinforce the image of Brazil with the creation of a business relationship environment and sensory activations of typically Brazilian products with sustainability and healthiness attributes, temporarily mounted in London. According to ApexBrasil’s Project Manager, Mariele Laís Christ, Casa Brasil is dedicated to strengthening its positioning with the B2B and B2C public and will feature the Tasting Experience, Cafeteria/WineBar, Brazilian Garden Market, and Business Lounge spaces

Fashion

Through Brazilian Footwear, a program to support footwear exports developed by Abicalçados and ApexBrasil, eight green-yellow brands of women’s and men’s footwear participate – A Mafalda, Melissa, Ipanema, Paula Torres, Sarah Chofakian, Linus, Anatomic Co and Savelli. “On September 4th, we will have an action with fashion influencers from the United Kingdom, who are being selected in order to publicize the Brazilian brands present to the final consumer,” says Abicalçados’ commercial promotion analyst, Carla Giordani.

Mariele points out that Casa Brasil is an important step for the projection of Brazilian fashion in the United Kingdom. “The objective of the action, which takes place during the celebrations of the bicentenary of Brazil’s independence, is to provide the final consumer in the United Kingdom with knowledge of what is best in our country, in fashion, food and beverages,” she points out, adding that the action with renowned local influencers will be very important for creating a more direct connection of brands with local consumers.

Through the Fashion Label Brasil, carried out by Abest in partnership with ApexBrasil, the brands Catarina Mina, Yukio, Paola Vilas and Sabine Arias participate in the activation. “Expectations are good: spreading the freshness of Brazilian fashion, impacting the British with the design of each brand presented”, highlights Aurea Yamashita, Executive Project Manager at Abest.

Through Texbrasil, a program maintained by Abit in partnership with ApexBrasil, the brands BIA Brazil, Blueman, Despi, Maria Pavan, PatBO, Rio de Sol, The Paradise and Vitor Zerbinato participate. “Abit has extensive participation in global activations through Texbrasil. In this sense, being present at Casa Brasil will allow us to further promote the internationalization of Brazilian fashion, increasing our performance in exporting products with high added value to the United Kingdom”, says Lilian Kaddissi, executive manager at Texbrasil.

IBGM will be present through the Precious Brazil program, carried out in partnership with ApexBrasil, with the brands Amarjon, VLuxo, Mônica Krexa and Art’Ouro, with products that represent the diversity of the Brazilian jewelry and accessories segment (Biojoias). “They are accessories with alternative materials to traditional metals, fashion items with strong social impact embarked, and jewelry in which the beautiful Brazilian gems stand out for their differentiated cutting. “In this team, we found a demonstration of the creativity, technical quality, and richness present in our products”, evaluates Clarissa Maciel, Project Manager.

About Brazilian Footwear

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About Fashion Label Brazil

Fashion Label Brasil is the Value-Added Brazilian Fashion Internationalization Program of the Brazilian Association of stylists, created more than 17 years ago in partnership with ApexBrasil (Brazilian Export and Investment Promotion Agency). Our proposal is to position Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities and commercial promotion for the various segments of Brazilian fashion, such as women’s and men’s, beachwear, activewear, footwear and accessories, jewelry and costume jewelry, assisting them in expanding their operations in the international market.

About Texbrasil

The internationalization program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and clothing sector in the development of strategies to conquer the global market. Over 20 years, it has helped about 1.6 thousand brands to enter the export track, achieving USD 9 billion in business. The program is conducted by Abit in partnership with ApexBrasil (Brazilian Export and Investment Promotion Agency). In 20 years, Texbrasil has carried out more than 7 thousand actions, including almost 450 editions of international tradeshows.

About Precious Brazil

The Precious Brazil Sector Project is an initiative of the Brazilian Institute of Gems and Precious Metals (IBGM) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) that aims to support and promote Brazilian companies in the segments of stones, costume jewelry and Brazilian jewelry that want to export their products, whether they are beginners, exporters and internationalized. Currently, the project serves about 181 companies in the sector located in different regions of Brazil.

About ApexBrasil

The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.