Colcci to open two international stores before year’s end

There is no question that Colcci already holds a guaranteed space in the Brazilian market.  After all, it has 105 proprietary stores nationwide. Yet it has also made constant investments in increasing sales to the foreign market. The brand, which has six of its own international locations, with stores in Paraguay and Bolivia, is planning to open another two stores abroad before the end of 2019.  The label is a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The company plans to consolidate its operations in Latin America and expand to Europe. “We are negotiating for openings in 2020, since our goal is to gain more markets for Colcci and grow our operations,” says Thiago Guilherme Raitez, who manages Colcci’s international division.

In relation to the North American market, Thiago points out that this year the label began working with a local distributor in the USA. “For the next year, we intend to understand the market better, expanding our operations and entering major chains. The first step was managing to partner with a large chain, initially for online sales, which should launch our collection by November so that we can take advantage of the end of the year,” he says.

Colcci is one of the brands in Grupo AMC Têxtil, whose portfolio also includes Coca Cola Jeans. Thiago also shared some of the plans for the soft drink-named label. “Our group holds a 10-year license from Coca Cola and we’ve done excellent work in Brazil. We are now starting to export our Coca Cola Jeans collection to over 40 countries,” he shared.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).