Colombiamoda 2026 strengthens Brazilian fashion’s presence in Latin America

Brazilian participation in Colombiamoda 2026 strengthened the presence of Brazilian fashion in the Latin American market. From July 29 to 31, companies supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), showcased their collections, held business meetings and expanded their relationships with international buyers. During the trade show, approximately USD 200,000 in deals were closed, with lhe contacts established expected to lead to new business negotiations in the coming months.

Colombia currently ranks 18th among the leading destinations for Brazilian women’s fashion exports, underscoring the importance of Colombiamoda as a strategic platform for expanding the presence of Brazilian companies in the region. Participation in the event also enabled brands to prospect for new clients, keep abreast of trends and strengthen their position in a priority market for the industry.

According to Gabriella Sampaulo, Texbrasil’s Commercial Promotion Coordinator, the trade show plays an important role in the internationalization strategy of Brazilian companies. “Colombiamoda brings together qualified buyers from several Latin American countries, creating opportunities to generate business and strengthen the presence of Brazilian brands in the region. In addition to the immediate results, the contacts made during the trade show have the potential to develop into new business partnerships in the coming months.”

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the country’s economic sectors. It represents 25,700 companies of all sizes throughout Brazil, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies for entering the global market. Over more than 25 years, it has helped around 2,000 brands embark on the path to exports, generating USD 11 billion in business.

The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, the company must fill out this form or contact the Relations area: texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion activities aimed at promoting exports and increasing the visibility of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.

Learn a little more about ApexBrasil.