Companies now turning to Snapchat social network

Abra o Snapchat e aponte a câmera do celular na imagem acima para adicionar o Texbrasil automaticamente na sua lista de amigos

Considered by social media specialists to be the “in” app among young people, Snapchat is emerging as a vital means for messages and marketing aimed at certain publics, according to a report by Business Insider, which also says that the network had over 200 million users in January 2015, a number that is surely higher now. Considering Snapchat’s increased relevancy in reaching new publics beyond teenagers, Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), now has a profile on the social network to share daily content on what goes on behind the scenes in the workplace as well as interesting facts and information on fashion and the market. To add us, look for the username texbrasil.

Snapchat was created by Evan Spiegel in September 2011 in an effort to change social interactions, allowing people to communicate by photographs, videos and text messages that are deleted right after they are seen. The app works simply. You can take pictures or record videos up to 10 seconds long and send them to friends, who can see the snap content just one time. Another option is to publish the picture or video to Story, a type of timeline available to everyone that follows you on Snapchat, but with one caveat: this content will only be available for 24 hours. After this time, it will be gone forever. Another prominent functionality on Snapchat is a selection of snaps by users that are at important events around the world. Curation is done by the social network and has highlighted events like New Year’s 2015, Carnaval and even the New York and Milan Fashion Weeks.

Renan Serrano, of the Trendt brand, is also on Snapchat. The designer uses the app to record the stages in his creative process and he says that the best part is interacting with his followers. “Trendt began to do online sales in January and Snapchat has been the main tool in sales. I don’t publicize my products, I publicize the ‘experience of being at my side,’ and this close relationship creates value for the consumer. Most times, I become friends with my followers. I share snaps and matters we both care about, inside and outside of the professional world,” he says. The designer’s username is renanserrano.

U.S. companies are already investing in Snapchat and creating profiles with different focuses to gain customer loyalty and customers. A few include General Electric (generalelectric), The Verge (therealverge), Mashable (mashable) and The New Yorker (thenewyorker), good examples of how any segment can use this new tool. Brazilian bloggers like Camila Coutinho (gestupidas), Helena Bordon (helenabordon) and Thássia Naves (thassia_naves) are also on the network. Renan has a tip for anyone with a company that wants to get started: “Research and read lots of well-researched and authoritative articles. Add various profiles and find an approach that makes you authentic and adds value for people. Don’t worry about the number of followers and views you have; engagement comes with time and as the app becomes more popular,” he says in closing.