Alūase
Alūase was born from the beautiful union of Paula and Françoase, symbolizing the fusion of their essences and worldviews. Originating from the state of Mato Grosso, Alūase is the result of a metamorphic journey — a reflection of the founders’ evolving ideas and values, representing maturity, transformation, and authenticity.
Inspired by art and the feminine nature in its many facets, Alūase expresses an aesthetic that blends structured silhouettes with fluidity, strategic cutouts, and geometric patterns. The brand brings a touch of modernity with nostalgic undertones, balancing functionality and glamour to reflect contemporary lifestyles.
More than a fashion brand, Alūase is a story of transformation and a celebration of feminine individuality. Committed to authorial and sustainable fashion, Alūase invites its clients to explore beauty and authenticity in every piece, turning fashion into a journey of identity and personal expression.