Founded by Ana Luisa Fernandes, ALUF was born from the search for meaning in fashion, valuing the process of expressing the self through a wearable object. The brand develops pieces with unique raw materials, exploring textures and volumes that capture the eye. Sustainability is an essential pillar of its creative process, which seeks to break down barriers between fashion, art, and psychology. Inspired by art therapy and the work of psychiatrist Nise da Silveira — a visionary Brazilian woman ahead of her time — ALUF builds narratives that unite purpose and aesthetics.

Recognition came quickly: the brand has already won awards such as the Golden Shell Award in China and the Brazilian Fashion Talent in the United States; it has also graced the covers of Vogue, L’Officiel, and Marie Claire, in addition to being featured in all the main national outlets such as Vogue, Elle, L’Officiel, Bazaar, and Folha de S.Paulo. Its founder and creative director, alongside the CEO, was also selected for the Forbes Under 30 list. Today, ALUF has two physical stores and is present in 40 wholesale points — three of them abroad, in Argentina, Panama, and Singapore — consolidating itself as a Brazilian brand of international relevance.

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