Blue Man
Blue Man: Carioca DNA for the World
Daughter of the Carioca lifestyle, Blue Man fashion is irreverent, relaxed, colorful, comfortable, charming; it tastes like fun, holidays, joy, and that is the spirit of the brand, represented by creative director Sharon Azulay, daughter of David. Created by David Azulay in 1972 and managed by him until 2009, Blue Man is proud to have been at the beach for more than 40 years without ever having stopped following its creator’s main ideology, that of “being a Brazilian brand from Ipanema”. David Azulay, considered by many to be the “father” of beachwear in Brazil, launched countless innovations in a market that had no expression in fashion, transforming Blue Man into a national and international beachwear reference. In 2011, aged 19, when he inherited the general direction of Blue Man, he used his intuition and his DNA to call his cousin Thomaz Azulay to take over the brand’s style. The duo proved to be powerful, presenting memorable fashion shows and expanding the brand’s mix with dozens of clothing and accessory options. In 2014, Sharon took on the creative direction of the brand alone, alongside a team of stylists. As heir to the powerful Azulay DNA, Sharon has her own contribution to make: investing in the brand’s lifestyle with new lines such as Home and Fitness. “The Blue Man wearer loves the irreverent, laid-back, relaxed world we represent. It’s wonderful to be associated with so much good; I want to increase this experience for those who enjoy the brand”- concludes Sharon Azula.