Created in 1990, Cholet currently has two showrooms (one in Fortaleza and another in São Paulo) and three stores (two in Fortaleza and one in Recife) and is found in the country’s best multi-brand retailers, at over 800 points of sale. The brand is 100% made in Brazil and values Brazilian products and manpower, encouraging the country’s renaissance. With collections capable of bringing the latest trends from the runways with a personalized touch, Cholet invests in exclusive and high-quality items, always complemented by the philosophy of dressing women with elegance. Since its first collection, the brand has inspired and translated the feminine essence of casual chic, with sophisticated and comfortable apparel that is always connected with the latest trends. Inspired by the romance and beauty of the city of Cholet, France, the brand expresses the day-to-day of independent and dynamic women with a young spirit – that is, the contemporary woman.