Cupido was born from a passion for Brazilian fashion. When the brand’s Creative Director moved to São Paulo, she was enchanted by the local design and culture, inspiring her to share these unique elements with her friends in other countries. What began as a hobby quickly turned into a thriving business focused on offering women’s knitwear.
Cupido caters to women aged 20 to 50 who value versatile, comfortable, and elegant clothing that adapts to their personal style. Its customers are busy professionals, students, mothers, or entrepreneurs who seek pieces that transition easily from work to social events, allowing them to express individuality without needing an extensive wardrobe.
One of Cupido’s major differentials is its understanding of the specific needs of fashion in the Caribbean, where the warm and tropical climate predominates year-round. The collection has been adapted to incorporate elements of Brazilian fashion, known for its lightness, vibrant colors, and fresh designs, creating a unique offering that meets Caribbean climate demands.
The brand also innovates by offering a one-size-fits-all concept combined with style adaptability. The pieces are designed with adjustable features that allow them to be transformed as needed, simplifying the purchasing process and promoting greater customization and creativity.

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