Fernanda Ávila
Fernanda Ávila, from Santa Catarina, is passionate about the feminine universe and the relationship between women and clothes. Graduated in Fashion at FURB, in Blumenau, and Post-Graduated in Marketing and Fashion Business at FASM, in São Paulo, she started professionally at the age of 17 in the market, as a style assistant for a children’s brand in the region. Since then, she has not stopped and has worked in the style department of important brands on the national scene, such as Colcci and Dimy.
With a keen sensitivity to translate women’s desires, she found her great passion in her brand, creating exclusive, sophisticated pieces full of personality. In 2015 she dedicated herself to Moulage studies, a traditional technique in which modeling is done directly on the fabric under the mannequin. A delicate and handmade work guarantees an impeccable finish and maintains sophistication and exclusivity. Fernanda favors conscious fashion, creating versatile and timeless pieces, connected to the expectations of real women.
The raw materials are meticulously chosen from the best suppliers in the market, valuing the nobility of cotton threads, viscose, satin, silk, embroidered tulle, guipir, jacquard, exclusive prints, which in their origin, guarantee beautiful stories to your clothes.
In 2022, the brand began its expansion to serve premium multi-brand stores in Brazil, with a mix of products that go beyond party dresses, creating the Casual Chic line that takes all the khow how of haute couture to pieces that can be used in the day by day without giving up the sophistication and quality of our atelier.