La Moda
Grupo La Moda is a national reference in the premium fashion sector, headquartered in Santa Catarina. Founded in 1986 by Arcílio and Vera Olivo, the group began its activities focused on children’s fashion under the name La Moda Bambini. In 2006, it reinvented itself by launching the Lança Perfume brand, aimed at the adult female audience, marking the beginning of a successful journey in the women’s fashion market.
Currently, Grupo La Moda is responsible for three original brands:
-
Lança Perfume: An iconic, sophisticated, and bold brand designed for women who seek to shine with style and personality.
-
Lança Perfume Easy: A lighter and more versatile version of Lança Perfume, offering comfortable and timeless pieces for everyday wear.
-
My Favorite: A creative and uncomplicated brand connected to the urban and digital world, translating the latest fashion trends in an accessible way.
With an annual production of over 4 million pieces, the group serves around 3,000 multi-brand retailers and exports to 16 countries. In 2024, it reached R$ 1.2 billion in sales revenue.
The leadership of the group remains within the founding family, with Hugo Olivo as CEO, Bruna Olivo as Creative Director of Lança Perfume, and Bianca Olivo as Creative Director of My Favorite. The company values an organizational culture based on values such as dreaming big, nonconformity, surprising, collaboration, and continuous learning.
Committed to sustainability, Grupo La Moda adopts responsible practices in its operations, including waste management, conscious use of resources, and the promotion of fair relationships with employees and suppliers.