LUPO
Lupo was born in 1921 in Araraquara, São Paulo, literally in the living room of the house of Italian immigrant Henrique Lupo, producing only socks male. The company prospered and, in the 50s, have also produced children’s and women’s socks even pantyhose. In 1993 he started an aggressive strategy to diversify its lines, with licensing agreements with brands such as Reebok, Forum, Everlast and Cavalera for the manufacture of higher value-added products, and licensed items of strong child appeal as Disney characters, among others.
Today Lupo is a leader in the Brazilian market of socks and a major manufacturer of underwear and lingerie and blouses seamless. In 2011, he entered the world of practitioners of sports activities with the brand Lupo Sport for men and women. In all, the company manufactures 10,000 items, which cater to all segments and public styles.