MASH
Present on the day of the Brazilian man for over 40 years now the Mash is a reference in men’s underwear market not only by tradition, but by high quality, unique design and innovation in fabrics and products. With a clear and authentic communication positioning, Mash consolidated its brand using a sensual and bold approach in their advertising campaigns.
In the last decade, Mash has diversified its operations, starting work in the fields of swimwear and socks, as well as other complementary categories. These new categories have been growing in an accelerated fashion in recent years and now account for over 30% of the Mash business.
In addition to the established brand Mash, the licensing company established brands and focused on specific audiences, such as Bad Boy, Colcci, Chilli Beans and Rusty. Next to children works with characters like Avengers, Iron Man, Wolverine and Transfomers. And for the football fanatics (ie, all Brazilian men!) The company licenses brands of big clubs such as Corinthians, Flamengo, Sao Paulo, Palmeiras and Santos, as well as more recent partnership with the Brazilian team!