PatBo
Since its inception in 2012, PatBo works like Patricia Bonaldi´s particular universe, where the expression of her creativity gains traction, and her most daring ideas takes shape. PatBo was born as a balancing point: it brought forth the cool, free and naturally sexy spirit, introducing the independent, modern woman in a fun way, while the group´s first brand, named after the designer, maintained the more classic and traditional attributes. In November, 2014, the first PatBo store opened up on the JK Iguatemi shopping mall in São Paulo. Developed by Brazilian architect Sig Bergamin, the high-low concept guided the project´s design, suggesting an environment that combines classic romanticism with contemporary design. Present in over 85 points of sale in Brazil, as well as on the most important multi brand stores worldwide, PatBo´s collections personify the brand´s experimental, youthful and liberating atmosphere.