Pura Swim
Pura is a light, solar, and carioca beachwear brand. In order to mix the light with the sophisticated, Thayanna Soares, from Rio, started her dream in 2017. A graduate from Istituto Marangoni, the designer likes to combine colors, prints, textures, and handcrafted finishes with the cheerful and unpretentious lifestyle typical of Rio de Janeiro.
Well-being, comfort, and moments in nature are pillars of Pura’s DNA. A day in the sun, a dip in the sea, and feet in the sand are part of its essence. The collections highlight uncomplicated, exclusive and charming shapes in all the bikinis, bathing suits, and clothes handcrafted in Brazil by many women.
Pura bets on comfort, quality, and well-being. The purpose is to make moments of well-being and connection with nature even more joyful, pleasurable, and memorable.