Rayo
Rayo is a women’s resortwear brand created by women and designed for confident, empowered, and sophisticated women. With the purpose of highlighting feminine strength, Rayo’s mission is to celebrate the importance of women in all their expressions. The brand believes that what comes from within should radiate outward, using premium materials that convey confidence and elegance. With a focus on the luxury and digital markets, Rayo aims to reach high-end multi-brand retailers across the country.
From exclusive capsule drops to seasonal launches, Rayo stands out for its refined design and for dressing women with brilliance, light, and strength — for every occasion. The brand has been worn by prominent personalities such as Paolla Oliveira and Mariana Weickert, and is frequently featured in Brazil’s top fashion media outlets.