Ruela
We are a community of women with a youthful spirit, always on the move, seeking beauty, comfort, and practicality for everyday life, and who value the essence of their personal style more than fleeting trends. We work with the purpose of promoting well-being and self-confidence through fashion — not only for those who wear our pieces, but also for those who produce them. We believe in conscious consumption, which is why we put care into the making of each piece, so that it can accompany you for a long time — or even a lifetime, if you wish!
The “ela” (she) in our name symbolizes the entire female community involved with the brand, from those who produce to those who wear it: strong, sensitive women with inspiring stories who make our world better. Ruela is also a place of walking and gentle movement, intimate and local, a well-kept secret to be shared with friends.