Ruela
Hello! We are a community of women with a young spirit, always on the move, looking for beauty, comfort and practicality for everyday life and who value the essence of their personal style more than the trend. We work with the purpose of promoting well-being and self-confidence through fashion, for those who wear it and also for those who produce it. We believe in conscious consumption, and that’s why we put care into the production of each piece, so that it stays with you for a long time, or for life, if you want!
The “she” that we carry in our portuguese name symbolizes the entire female community involved in the brand, from those who produce to those who wear it, strong, sensitive women, with inspiring stories and who make our world better. Ruela is also a place for strolls and gentle movement, it is intimate and local, a well-kept secret to be shared with friends.