Totem
After two years developing work for other brands, Fred d’Orey, a lover of colors and strong prints, decided to put his vision into practice and introduced a men’s beachwear line to the market. In 1995, the totem opened its first store and it didn’t take long for it to become unisex upon request.
The wanderings around the world and the culture and sophistication, introduced early on by his family, were factors that allowed him to synthesize the lifestyle that would be disseminated through the totem.
Totem and Fred d’Orey are one and the same, and both are an important reference in Brazilian fashion, parading in fashion rio since 1998, always following a tropical and cosmopolitan path, seaside and urban, solidifying themselves as a reference of good taste, elegance and simplicity.