Coterie: Brazilian Brands Connect with the North American Market

From February 18 to 20, Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), took 22 Brazilian brands to Coterie NY, one of the world’s leading contemporary fashion and lifestyle trade shows.

Held in New York since 1986, the event brings together buyers, designers, and major players in the fashion industry, serving as a strategic platform to strengthen brands’ presence in the global market. With a rigorous selection process, Coterie is renowned for attracting high-end retailers and offering valuable opportunities for impactful business connections.

During this edition, the Brazilian delegation showcased their collections to international buyers, generating a total business volume of approximately USD 1.32 million over the three-day event, with an expected revenue of around USD 2.83 million over the next 12 months.  Additionally, approximately 700 business contacts were established.

The participating brands highlighted the importance of the trade show as a key platform to strengthen partnerships and expand their distribution networks. According to the team at Zoew Beachwear, the experience at Coterie was positive, allowing them to reinforce their brand and connect with a qualified audience aligned with their company’s values and unique qualities. Maria Pavan also emphasized that their participation exceeded expectations, opening new pathways for the brand in the international market.

The Brazilian delegation included names such as Ayla Acessórios, Cacay, Cristina Sabatini, Donna Si, Dress To, Gissa Bicalho, Graciano’s Handmade Leather, Lavish, Le Borô, Maria Pavan, Mariana Meirelles, Marie Mercié, Melissa, Modus Rio, Nadia Gimenes, Paola Bernardi, Patricia Motta, Schutz, Serpui, The Dressing Project, Verosenso e Zoew Beachwear.

Texbrasil’s participation in Coterie reinforces the Program’s commitment to boosting Brazilian fashion abroad, connecting brands to strategic markets and providing new opportunities for growth and internationalization.

About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br

About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.