Coterie generates USD 1 million in business for 15 Texbrasil and Fashion Label Brasil member companies
The last month was good business for the 15 Brazilian brands that exhibited at the Coterie apparel and accessories show in New York. The delegation, which was at the American event with the support of the Texbrasil and Fashion Label Brasil internationalization programs – partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – did over USD 1 million in business with another USD 2.4 million expected over the next 12 months.
“This is a quite substantial result, which we believe also reflects the strong numbers in the U.S. economy. Moreover, the higher dollar makes our product more valuable and increases international competitiveness,” says Lilian Kaddissi, Executive Manager at Texbrasil.” We were able to the double sales from the last show, which was held in February,” she added.
The group that was in the United States included beachwear, casualwear and accessories brands: Sauipe Swimwear, Skazi, SERPUI, Iorane, Juliana Sanmartin, Charmosa Swimwear, Maria Pavan, Maria Dolores, Mos Beachwear, PatBo, Rosa Cha, Sinesia Karol, Lavish, Agua de Coco by Liana Thomaz and Patricia Motta. For 32 years, Coterie has joined various showrooms, as well as national and international brands. It also welcomes renowned international retailers in addition to featuring a space dedicated to new contemporary fashion designers.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not for profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.