Delegation of 14 Brazilian apparel companies to attend Coterie

From September 15 to 17, a delegation of 14 Brazilian companies will be in New York, in the USA. The brands are taking part in the Coterie apparel and accessories show with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.

Among the companies presenting their S/S 2020 collections at the event are Texbrasil brands ( Charmosa, Colcci, Haes, Juliana Sanmartin, Maria Pavan, PatBO, Rio de Sol and Skazi) e do Fashion La ) and Fashion Label Brasil brands (Glorinha Paranaguá, Iorane, Lavish, Paula Torres, Ryzi and SERPUI).

Rio de Sol is one of the companies attending the show. This is the beachwear label’s first time at Coterie. Gian Guatierri, owner of Rio de Sol, said that the company’s expectations are high for its debut on the market.

“We will not be competing on price, since the North American market has high rates, but based on the quality and creativity of our products,” says Gian. He also says that Rio de Sol’s punctual deliveries will play in its favor when it comes to winning customers.

SERPUI is already a veteran of Coterie; the brand has attended the Paris show for over 15 years. “Coterie was, without question, a major showcase for the international market to see my work. Over all these years, we were able to build loyalty among American customers, bringing them the Brazilian spirit through our colorful and joyful bags. International buyers notice that we’re a Brazilian brand, thanks to this innovative and fun DNA,” says Serpui Marie, the brand’s designer.

Talking about the Brazilian participation in the show, Lilian Kadissi, Executive Manager of Texbrasil, said that “we’ve been supporting Program companies at the event for nearly 20 years. This work has borne fruit, especially with the North American buyers who already have relationships with lots of brands.”

Lilian furthermore explains that Brazilian attendance also adds to the image of Brazilian products on the apparel market. “Americans are already familiar with many Brazilian brands. The business platform is a true showcase in this sense,” she says in closing.

About Fashion Label Brasil

Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABEST

Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Abit

Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.

To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.