Denim Premiere Vision ends with participation of Brazilian companies

Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) supported a trip by Vicunha and Rhodia to the city of Barcelona to participate in Denim Premiere Vision, the traditional showroom geared towards the jeanswear, indigo, denim and jeans, which took place on the 27th and 28th.

Vicunha Textil brought expanded lines to the event, including its Denim Shirting Collection, with light and flowing denims; Moove; Moove Super Stretch, with a variation of stretches in denims and jeans; Essential and True Denim, with their rigid and more rustic denim concept; and Perfect Fit, with its high stretch and recovery products. The brand also showed items developed in partnership with international market suppliers, such as Italy’s Martelli launderer and Portugal’s Pizarro, in addition to suppliers like Tonello and Nearchimica, specializing in textile processing.

Rhodia introduced Amni Soul Eco, a biodegradable polyamide yarn that decomposes when it comes into contact with soil within three years; and Emana®, which contains bioactive crystals that improve the skin tone of the person wearing it.

The show’s program included nearly 100 exhibitors, including manufacturers and specialists in laundering and technological services, drawing close to 4,000 visitors among brand representatives from different segments, fashion designers and designers.