Despi, Guria and Vix do USD 214,000 in business at Swim Collective
The city of Anaheim, California hosted Swim Collective, a North American beachwear show, on January 7 and 8. Three Brazilian companies were among the exhibitors – Despi, Vix and Guria . Together, they saw USD 214,000 in business at the show and expect to sell an additional USD 220,000 over the next 12 months.
Despi and Guria took part in the show with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Vix attended with the support of Fashion Label Brasil – both carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.
During the event’s two days, the brands showed the public in California their latest in beach and resort wear, making 121 contacts with representatives from countries including the USA, Panama and Canada, as well as from the Caribbean.
According to Lilian Kaddissi, Executive Manager at Texbrasil, this show is a major milestone for the Program members to launch their S/S 2020 collections.
“Swim Collective is a very interesting platform for beachwear brands looking to stand out in the North American market. It isn’t a large show, but it brings together biggest regional buyers who are looking for what’s new,” she says.
And she adds that “there are many opportunities; after all, Brazil’s is seen abroad as a hub for design and a launch pad for beachwear trends. We have high value-added products that are objects of desire. With the right strategy and help from the Program, business happens,” she guarantees.
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.