Dudalina event in Milan receives buzz in international press

04/10/2014

On April 3, the Italian Dudalina store organized an event in Milan to introduce its new Brazilian S/S collection with a European touch. Along with the Independent Ideas agency, Dudalina Milan brought not only its Viena collection, but also lots of music, cuisine and a tropical vibe to the Daqua Store.

The party was featured in the Italian press, including in the Corriere Della Sera newspaper and Elle Italy magazine. Also, Lorena D’Asburgo from the RAI TV show Magazine UNO wore one of the brand’s shirts to host her show. Other fashion bloggers also covered the event, which should continue to run in the media in the country over the upcoming weeks.

Dudalina is a Brazilian brand that makes men’s and women’s dress shirts with a unique identity. The brand, a member of Texbrasil(Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil), has stores in Brazil and abroad, including one in Panama that was opened in November of last year with the support of the Program.

abit, Apex-Brasil, Dudalina, texbrasil