Dudalina opens store in Panama with the support of Texbrasil

Dudalina, one of the best selling women’s dress shirt makers in Brazil, is coming to Panama. On November 21, the company will open its Panama City store with a special cocktail party. This will be the label’s 84th sales unit and its second abroad; its first is located in Milan, Italy.

“More and more, the Program is working to provide personalized support for companies, according to their business strategy. We are very excited about where Dudalina is heading, striving to become an international company by setting up its own brand stores with local partners. We previously provided support for their point of sale in Milan, and now we are happy to be there for this new initiative,” says Rafael Cervone, the CEO of Texbrasil.

Its Central American premiere will take place with Dudalina Feminina, as part of its franchise network. The new store is 35m2 and is located in the Multicentro, in a location attached to the Hard Rock Hotel. “There is a lot of expectation because of Panama’s rapid economic growth in recent years. Right now, our goal is consolidating the brand abroad, keeping in mind the huge opportunities that have been showing up. In Panama City, we found the right partner to obtain great results,” says Thiago Guilherme Raitez, the head of Dudalina S.A.’s international division.