EcoSimple launches a collection with designer Paulo Azevedo

The textile brand EcoSimple has just launched a new collection in partnership with designer Paulo Azevedo. The sustainable fabrics of the company, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency) — received new patterns and colors inspired by the city of Tangier, in Morocco.

According to the marketing manager at EcoSimple, Tatiana Soares, since the designer visited the company, in 2018, “there has been an identification with the brand”. Thus, he was invited to sign the releases, which were inspired by the cultural effervescence of the port city.

“Tangier is a scenario full of ethnic and tribal references that contrast with the heritage of the European colonizers who passed through there. With the textile aesthetic known for its colors, stripes, and weaves, the atmosphere of the place was the inspiration for developing the collection”, explains Tatiana.

The launch was produced with recycled cotton and recycled pet threads, 100% sustainable. Five color families were chosen as the basis for eight patterns developed in dyed yarns. The fabrics also feature colorful and striped patterns and prints, which refer to ethnic and tribal concepts.

The designer celebrated the launch on his social networks: “I received an invitation from EcoSimple to develop a fabric collection for the brand — but with my eyes. The “fresh” collection was named Tangier because it is a collection of European references with an ethnic perfume. Without a doubt, there would be no lack of colors and, without a doubt, it would not be pastels”, commented Paulo Azevedo about the launch.

The collection is already available at the brand’s showroom in Brazil, at licensed resellers, and internationally.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).