Event launches premium brands group Texbrasil Design

Last Wednesday (28), the Baretto Bar, at hotel Fasano, welcomed celebrities, journalists, stylists and fashionistas to launch Texbrasil Design, a group that gathers 26 fashion brands with premium positioning to participate in various training activities and promotions in the global market from 2013. The project is the initiative of Texbrasil (Brazilian Fashion Industry Export Program) held by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

During the event, Abit’s vice-president, Alfredo Bonduki, commented that the initiative represents an ancient longing of the association to highlight the characteristics of the Brazilian production. “We want to show how our fashion reflects the rich culture of the country”, he said.

Rafael Prado, the Programme manager of Apex-Brasil, was also present and highlighted the activities which the brands in the group can participate. “We anticipate that these brands are part of an international showroom in the United States and that they may even participate in custom actions, according to their peculiarities and internationalization strategy”, he said.

The selection of companies that will take part in the project was very thorough, as explains the manager of fashion and design at Texbrasil, Evilasio Miranda: “We take into consideration the quality, design and innovation of its product mix, as well as the company’s image, both nationally and internationally.”

The celebration, which featured a pocket show by singer Ceu and was attended by presenters Maria Candida, Joao Suplicy and Barbara Thomaz, by actress Luciana Vendramini and by designers Cynthia Hayashi, Gabriela Sakate, Karin Feller, Lino Villaventura and Fernanda Yamamoto.   Also in attendance were Luis Morais, of Patricia Bonaldi; Paula Rudge de Souza Aranha, of Adriana Degreas; Gabriela Moraes, of Andrea Marques; and Alessandra and Catia Macedo, of Anamaria Couture.

During her presentation, the singer repeated her partnership with the project, and her costume had pieces from Texbrasil Design, such as during her international tour of the CD “Caravana Sereia Bloom”.

Check out below the brands of the group:

Adriana Degreas
Alessa
ANK
Barbara Bela
Cantao
Cynthia Hayashi
Colcci
Despi
Karin Feller
GIG
Gisele Barbosa
Lanno
Limonada
Luciana Galeao
Lybethras
Mabel Magalhaes
Marcia Ganem
Morena Rosa
Patricia Bonaldi
Patricia Motta
Printing
Reserva Natural
T. Arrigoni
Totem
Victor Dzenk
Vivaz