Fiep announces innovations in the next edition of the PBC

The next edition of the Parana Business Collection (PBC) will bring innovations and it is already scheduled. The event, which will present the trends for S/S 2014, will take place between days 04 and 07 of June at the Events Center of Fiep System in Curitiba (PR). The Federation of Industries of the State of Parana (Fiep), organizer of the fashion week, announced innovations in the organization of PBC, which has the support of Sebrae, Sector Council of Apparel and Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The Program brings trendsetters specialized in fashion to follow the entire event.

The first change is on account of the artistic direction, which now receives the signature of Carlos Pazetto. With over 17 years in the fashion and luxury industry, he has in its portfolio clients such as Cartier, Marc Jacobs, Chanel, Louis Vuitton, Minas Trend, Ami Hot Spot, Claro Rio Summer, and others.

Another change will be in the leadership of the business area of PBC, which shall be administered by the company EBE – Empresa Brasileira de Eventos, specialized in business and corporative events. The company has been responsible for the Minas Trend Preview event and attended guests such as Sistema FIEMG, FIAT, Sinduscon – MG and Diarios Associados (Associated Newspapers).

The 8th edition of PBC will feature approximately 80 exhibitors in the business area, with ten anchor brands and 12 fashion shows.