Final Review of Fevest 2024: success and innovation highlight the biggest lingerie trade show in history

 Fevest Trend 2024 – Lingerie, beachwear, fitness and raw material trade show welcomed more than 9,000 visitors from Brazil and foreign countries 

After 33 editions, Fevest 2024 was the biggest ever. The event, focusing on lingerie, beachwear, fitness and raw materials, is a benchmark throughout the continent, and ended its activities with great success, justifying once again the city of Nova Friburgo as the National Capital of Intimate Apparel Segment, in the mountainous region of the State of Rio de Janeiro. More than 9,000 guests, including apparel manufacturers, buyers, textile and services suppliers, visited Fevest during the three days of the event – from June 25th to 27th.

In addition to the fashion shows and exhibitor areas, Fevest also offered learning and knowledge opportunities for participants, through podcasts, talk shows and lectures on leadership, service, e-commerce, sustainability, women entrepreneurship, among others.

 Overall, 140 exhibitors, including textile and apparel manufacturers and service providers were present at Nova Friburgo Country Club. Suppliers presented the main innovations in their segments – intimate fashion, swimwear, fitness, fabrics, lining, finishes, ribbons, lace, packaging, equipment and etc.

The event also facilitated business roundtables, which provided a favorable environment for the creation of new commercial partnerships. National and international buyers were able to negotiate directly with manufacturers, promoting the growth and internationalization of Brazilian brands. 

The title of National Capital of Intimate Apparel Segment is reinforced when Fevest presents the geographic data of the attending audience. According to the review of Sindvest (Apparel Industries Union of Nova Friburgo and Region), Fevest´s organizer, at least 14 states were represented by the visitors – Acre, Amazonas, Ceará, Espírito Santo, Goiás, Mato Grosso do Sul, Minas Gerais, Paraná, Pernambuco, Rio Grande do Norte, Rio Grande do Sul, Roraima, Santa Catarina and São Paulo – in addition to buyers from several cities located in the State of Rio de Janeiro – Niterói, Cabo Frio and São Gonçalo. The presence of 04 international buyers  from Chile, Colombia, Ecuador and Paraguay, invited by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), was also very important.

The international buyers invited by the Program carried out business of USD 115,000.00 and declared an estimate of USD 560,000.00 for the next 12 months. Furthermore, 12 exhibiting brands that are part of Texbrasil, were introduced and made business with these new customers. As a result, the reported post-event sales expectation was USD 332,000.

“We are very happy with the results, which welcomed important buyers, retailers, distributors and professionals in the industry. Fevest was great, and our Hub is in full swing again, showing why Nova Friburgo is the National Capital of Intimate Apparel segment. I want to thank everyone who participated and supported us in this challenge”, informed Sindvest´s CEO, Mr. Gustavo Moraes, organizer of the event as well.

Felipe Zanon, exhibitor from Guilff beachwear fashion, also celebrated the results of Fevest: “This year we had a new audience and bigger buyers. Our sales were 20% higher han last year, in addition to networking with buyers from all over the country. It was very good”.

The event also counted on other institutions support, such as Firjan, Sebrae, Senac, Sicred, Correios and OLISt. At Senai/Firjan´s booth, the results of some students New Talents project at Firjan SENAI were on display. This year they developed innovative pieces using embedded technology, wearables and biomaterials, which portray a ‘Fashion of the Future’. The models were also presented at the Fashion Shows Arena. Senac has set up structures to serve visitors with lectures and free beauty and well-being services. 

And this great success is likely to be repeated in 2025. The 34th Fevest Trend has already a date set, from June 24th to 26th 2025, at Nova Friburgo Country Club. The announcement was made by the CEO of Sindvest, Mr.Gustavo Moraes.

About Fevest  

Fevest Trend 2024 – Lingerie, Beachwear, Fitness and Raw Materials trade show – is organized by Sindvest (Apparel Industries Union of Nova Friburgo and Region), sponsored by Firjan Senai, ApexBrasil and Sebrae, institutional partner SENAC RJ, support from Águas de Nova Friburgo; Bling, Correios, Energisa, Frionline, OLIST, SICREDI and VINILSUL, institutional support from ABIT, Nova Friburgo City Hall and the Secretariat of Economic Development, Industry, Commerce and Services of the Government of the State of Rio de Janeiro. 

Website: http://www.fevest.com/

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 23,600 companies located throughout the national territory, which employ more than 1.33 million workers and together generate annual revenue of R$ 193.2 billion (2023 data). Brazil’s Textile and Apparel Industry stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export trail, earning US$ 9 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency)..

To participate in Texbrasil, the company should contact our Relationship area by e-mail at projetos@abit.org.br

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors, aiming to develop the competitiveness of Brazilian companies and the country.