First 2019 edition of Première Vision Paris joins seven Brazilian companies
From February 12 to 14, seven Brazilian companies will be in France for Premiere Vision Paris, the traditional Parisian trade show for textiles, design, inputs and leather. Circular knit fabric manufacturer Savyon, inputs company Moltec and the Dash Studio, Oficina Caramelo, Studio Aurum, Estúdio Icertain and Nomad Studiodesign studios, all members of Texbrasil (Brazilian Textile and Fashion Internationalization Program – developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – are attending the firsts 2019 edition of PV Paris, introducing launches for S/S 2020 to buyers from around the world.
Estudio Icertain has prepared an exclusive collection for visitors. Brazilian-ness can be found on prints in elements like cashews, seashells, birds and colors leaning more towards blue and sea foam green. While Nomad Studio promises to stand out from the other 1900 exhibitors with its Nativa collection, also based on Brazil, but placing more emphasis on the country’s beautiful nature, with a color palette focused on the Brazilian sunset.
Daniel Carvalho Ayres, a Designer with Nomad, says that this is the studio’s first time at PV and the expectations are excellent. “We chose Premiere Vision Paris to start our journey to internationalization. This is one of the biggest and most important events of its kind and we really hope that this experience opens new markets.”
According to Lilian Kadissi, Executive Manager of Texbrasil, the show is the most important event of the season. “PV Paris is very traditional and is the perfect environment for companies that want to break into the European market,” she says. And she adds in closing that, “over these three days, members of the Brazilian delegation will meet great buyers and the environment is ripe for doing business.”
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).