First sustainable fashion week in Sao Paulo features colored cotton from Paraiba
Natural Cotton Color is center stage at Brasil Eco Fashion Week (BEFW), the first sustainable fashion week in Brazil, being held November 21 to 24, in Sao Paulo. The apparel made in Joao Pessoa (PB) with organic colored cotton will take over the runway, the showroom, the LAB Space and will moreover be represented by Francisca Vieira, the brand’s CEO and fashion designer, at a roundtable on “Fashion and traditional knowledge.”
The BEFW meets a demand for a fashion market that is more engaged with conscientious consumption. The Fashion Revolution Brasil movement, Fundacao Getulio Vargas and the Moda Limpa platform have partnered with the event. In addition to the shows, the BEFW includes talks, workshops, shows by new designers and a LAB Space that will bring together suppliers, prototypes and fashion industry innovations, highlighting the importance of technology and management of processes connected to sustainability.
The BEFW is free of charge and open to the public. However, entry to fashion shows is limited to guests.
Brasil Eco Fashion Week, Natural Cotton Color