FIT is anticipated and brings new releases for A/W 2013

In order to bring Brazilian children’s fashion calendar closer to the international one, the 40th edition of FIT 0/16 (Children’s and Babies’ Segment International Fair) shall happen earlier, from November 25 to 28, at Expo Center Norte, Sao Paulo. Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), is supporting the fair and is bringing Playa Mariserg, a buyer from a company from Costa Rica.

The event, which counts with the participation of 129 brands exhibiting their collections, will bring new releases for A/W 2013, besides promoting the first edition of the contest Estilista Revelacao (Revelation Designer). In order to encourage child and teen fashion design, the dispute will award students and newly graduates in fashion. “Our goal is to strengthen and promote the design, creation and innovation of national children’s fashion,” says Humberto Rebonato, one of the organizers.

The Fair will also give continuity to FIT 0/16 Fashion Collection fashion week, which is in its second edition, and can already count with the fashion show of 20 brands. “The impact of the first FIT 0/16 Fashion Collection was very positive, since the fashion shows were a magnet for the booths of the participating brands,” explains Dieter Wolfgang Brockhausen, who also organizes the event.