Five Texbrasil brands participate in the digital edition of Première Vision Paris

Following the trend of recent events, Première Vision Paris held, between February and March, a digital edition with the presence of five Brazilian brands supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – a result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The companies Savyon, Natural Cotton Color, and EcoSimple, besides the design studios Sense Studio and Oficina Caramelo, took their novelties to the event. For one month the Brazilian collections remained online for qualified buyers from all over the world.

During the fair, the five brands made USD 35,000 in business. For the next 12 months, the projection is for another USD 53,000.

PV Paris belongs to the Première Vision group. The tradeshow is subdivided into six segments: fabrics, designs (prints), leathers, threads, accessories, and private labels. One of the most traditional in France, the event has been held since 1973 in the French capital, and today, in addition to the European version, it has two editions in New York, in the United States, and in Shenzhen, China.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).