Four childrenswear brands represent Brazil at Children’s Club
Chamomilla Baby, Cookie Dreams, Natural Fashion and Cristina Fashion Brands are attending the Children’s Club childrenswear trade show, which starts this Sunday (March 13) in New York, in the USA. The four companies are taking part in the event with the support of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
This is the first time at the show for Chamomilla Baby, which has already gone to other international shows, including Pitti Bimbo, held in Florence, Italy. “Participating in events like this is fundamental to being able to consolidate the brand and boost sales results in the international market,” says Maria Karolina Duarte, of Chamomilla, which will be showing its full fashion knitwear line, known for its quality, comfort and design.
Cookie Dreams is also attending for the first time and will show its exclusive prints on Pima cotton apparel, a material recognized worldwide for its quality. Natural Fashion is developing an exclusive kid’s line for the North American market made using circular knit fabric, which includes trousers, shirts and dresses, as well as delicate and colorful hand embroidery. The three brands work with 100% organic cotton and also have sustainability seals for their products.
Cristina Fashion Brands is back at the Children’s Club to strengthen its position in the kidswear segment, with creations featuring Hello Kitty (which it has licensed for over 12 years), Quimby, Gloss, Loopy de Loop and Up Baby.
The event, which brings together all of the kidswear segments, such as apparel, accessories, layettes and footwear for newborns to 12-year-olds, also hosts retailers, distributors and commercial representatives big and small. The show also includes an eclectic base of new talent as well as established brands, such as Diesel Kids, Ralph Lauren, Catimini and others.