GIG Couture introduces its new evening wear line

GIG Couture, a member brand of Texbrasil – Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) – has renewed itself again and is now introducing its newest evening wear line.

The Minas Gerais-based label of partners Gina Guerra and Patricia Schettino was getting orders from customers looking for the same kind of unique and timeless pieces the brand offers, but for gala occasions, such as parties, weddings and graduations. From this came the idea to create ankle-length gowns that were appropriate for these events, while at the same time diverging from the obvious looks frequently found in the market.

Although developed using state-of-the-art machines, some of which are only found in Brazil, the brand uses a delicate construction process that is practically done by hand to guarantee a special result. The same goes for the new line.

With thirteen references of color variants, it features neutral and timeless models that are found alongside other options on the same mood board for the season, in different patterns and in single tone and print versions. Models are launched twice a year, in the S/S and F/W collections, and can be ordered to measure and in the colors available for the collection, with delivery scheduled for 30 days.

The brand has also chosen the richest stitches and weaves that it has ever developed to continuously be used exclusively in this line which features models made in less quantity and that require much more attention and take longer to be produced. “Even models that come in similar midi versions in GIG’s main collection require development that starts from scratch, since the fit is completely different from one to the other,” says Gina Guerra.

“One of my favorites from this collection is a gown with a pleated skirt that has an embroidered hem, woven together, without any seam or stitching. It’s something that may seem simple, but it was very labor-intensive to construct, and we would not be happy if it were any other way, faster or simpler,” adds the designer.

Complete displays can be found at the country’s top multibrand stores, at the brand’s showrooms in Belo Horizonte and in Paris, and at the GIG Couture store in the Jardins district of Sao Paulo.

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