Gralias launches campaign for “¿Y El Toro?” campaign

The brand Gralias, one of the winners of the 5th edition of the Ponto Zero contest – held by Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) by Casa de Criadores (House of Creators) and by Mercado Mundo Mix, with the support of Sinditextil, aims to discover new fashion and design artists. Julia Guglielmetti and Grazi Cavalcanti have just released their collection “¿Y El Toro?”, which was inspired by a short story written by Julio Tomas about the life of a famous Spanish toreador. The winners are former students of Santa Marcelina College, which competed with other eight finalists.

The brand, which started in 2010 with a costumes studio, blends arts and fashion in shapes, textures and details. Nowadays, the stylists are part of the official lineup of Casa de Criadores (House of Creators).