Group of 14 Brazilian companies does USD 853,9 thousand in business during Coterie

A delegation of 14 Brazilian companies participated in the Coterie apparel and accessories show. During the event, held from September 15 to 17 in New York, in the USA, the companies made sales of USD 853,900 and expect to sell an additional USD 1.9 million over the next 12 months.

The Brazilian group relied on support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs — internationalization programs that are held through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.

Among the companies presenting their collections to the North American public were Texbrasil brands (Charmosa, Colcci, Haes, Juliana Sanmartin, Maria Pavan, PatBO, Rio de Sol and Skazi) and Fashion Label Brasil brands (Glorinha Paranaguá, Iorane, Lavish, Paula Torres, Ryzi and SERPUI).

According to Letícia Morato, who is with Skazi’s export area, the show once again resulted in sales for the Minas Gerais fashion label. “This is our fifth edition of Coterie. This time, we are showing our S/S and resort 2020 collection, which was a real hit. We found customers in new countries and also welcomed old customers who are already loyal to Skazi,” she explains.

Lilian Kadissi, Executive Manager of Texbrasil, explains that Coterie is a showcase for Brazilian labels interested in the North American market.

“Coterie is an important hub for business. For 15 years, we have supported Brazilian companies at the event and with each edition we have strengthened our relationship with local buyers and buyers from outside the US who visit the event,” she says in closing.

Coterie Awards

This year, the show held the first edition of the Coterie Awards, which honors companies showing at the event. Among those nominated were five Brazilian apparel and footwear brands.

PatBO competed in the “Social Media Innovator” category, while Bossa Concept was in “Outstanding Shoppable Content” and Ryzi and Yukio were in “International Designer to Watch,” with Melissa competing in the “Stand Out Collaboration” category.

Among winners were footwear brand Melissa and apparel brands Bossa Concept and Yukio.

About Fashion Label Brasil

Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.

To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.