Growing exports of fashion made in Rio

The participation of Rio de Janeiro in fashion exports hit record, according to data collected by Firjan. In ten years, the average price of the fluminense product increased 127%. In the last decade, the share of Rio in Brazilian fashion exports grew 31%. And in order to keep these numbers increasing, Fashion Rio promotes the fashion made in Rio until the end of this week (04/19).

At the press conference opening the Fashion Rio, the vice-president of Firjan and president of the textile union, Carlos Leker, highlighted the results that the clothing industry in Rio presented in the period of ten years. “This is a positive number, even more taking into account that we export to highly demanding countries such as France and Japan”, he says.

With this result, the collaboration of Rio de Janeiro in the Brazilian exports of the sector reached a historical record in 2012 by reaching 14%, consolidating the third position among the largest exporters of fashion in the country, alongside Sao Paulo and Santa Catarina, respectively. In recent years, the average price of the fashion made in Rio grew from USD 29/kg in 2003 to USD 65/kg in 2012. The result is 38% higher than the Brazilian average.

At the ceremony, the creative director of Fashion Rio, Paulo Borges, noted that the event was born from the belief of many institutions to develop and transform the industry of Rio into a major center of fashion. “We created the environment for fashion to grow. This first edition of 2013 effectively marks the change in the Brazilian fashion calendar, which will help this creative industry to reorganize and plan better processes”, he emphasized.

The conference was also attended by the Superintendent Director of Abit, Fernando Pimentel; the Fashion and Garment Coordinator of Sebrae-RJ, Fabiana Pereira Leite; the Marketing Representative of Melissa, Luciana Ceccon; the Promotions and Events Manager of Riachuelo, Thales Figueiredo; the Marketing and Sales Executive Director of Boticario, Andrea Mota; and the Public Relations Representative of L’Oreal, Monique Cardoso.