Grupo Lunelli brand introduces biodegradable packaging

Lez a Lez, a Lunelli Group brand, has launched a biodegradable plastic package, affirming its commitment to sustainable causes and conscientious consumption. Packages are made of polyvinyl alcohol that dissolves in hot water and is compostable This makes the decomposition process for this plastic material much faster and much more efficient, reducing environmental impacts.

The first tests using the environmentally-friendly package are already being done and collections are being gradually shifted to the new packaging. Soon, all Lunelli Group brands are expected to use the biodegradable plastic in their packaging.

The Lunelli Group is a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works  with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).