Haco launches Denim collection for 2022
Haco, a Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) brand – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and the ApexBrasil (Brazilian Trade and Investment Promotion Agency), brings to the market its new collection called Denim Book 22 with identification packs for the most democratic piece of clothing in the fashion world, Jeans. With wide models, modern prints, and technological fabrics, jeans have gained a new adjective: comfort. Thereby, to compose with this characteristic, there is nothing better than a good identification.
The new Haco collection brought simple designs that add even more value to jeans. There are several options of colors, materials, and textures for inspiration. Besides the classic identification packs, with tag and seal, internal brand label, and external waistband label, Haco presents new metal options, such as rivets, plaques, and buttons in differentiated baths. New leather bases that can be customized with high quality finishes have also been launched in this collection.
The trims have the function of beautifying the piece and highlighting the brand, but they can also become a great communication tool with the final consumer. In them, relevant information can be displayed, such as: modeling, fabric technologies, amount of water used in the manufacturing of the piece, and even curiosities about the brand or the person who made it. Transparency information about the production chain is important when it comes to sustainability.
“The Denim Book 22 collection will be a great source of inspiration for our customers, the result of lots of research and with great insights for the denim market, with innovations in materials, process and products,” says Camila Walker, Product Coordinator at Haco. And Haco is a pioneer in this matter, presenting product options with ecological appeal, among them: labels in recycled polyester, tags in recycled paper with FSC certification, plastic seals in green polymer with 94% of vegetable raw material, decorative labels or for external waistband in Zetex, a material derived from cellulose and highly resistant and versatile, and various color options of Releather, a material made from recycled leather scraps mixed with vegetable agents.
For Lucas Fortes Rocha, Haco’s Marketing and Export Manager, the launch promises to heat up the denim market since the right label enhances the brand’s identification and adds value to the piece.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).