Haco bets on sustainability in new tag capsule collection

In search of constant improvement to keep up with sustainable trends in the textile and fashion market, the tag brand Haco has just launched a capsule collection.

The company, which is part of Texbrasil, (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – updated its products with Recouro Stone, recycled material with a stoned finish, providing a unique look for the external waistband tags.

In addition, the brand offers tags woven in recycled polyester and biodegradable cotton, laces in biodegradable polyamide, recycled paper tags, and authenticity seals in the green polymer. “We are increasingly investing in research and development of ecological solutions, bringing to the market products that meet the demand for sustainability, while following the main trends in fashion and design,” explains Camila Walker, Haco’s product coordinator.

Haco also updated its jeanswear collection with the Denim Book, which brings identification packs according to the main trends of the industry for the coming seasons. For men, the brand bets on oversized cuts, desert tones, and all-white.

For women, the shoulder pads offer the vintage vibes that took over fashion, in addition to the glitter and prints, such as florals, plaids, animal prints, and stripes. “All these trends were translated into the universe of identifications, exploring the look and texture of Haco’s main raw materials, creating unique effects that will further embellish the pieces”, concludes Camila.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).