Hering launches collab with Guaraná Antártica

Hering a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – held through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) – is launching a collection in partnership with Guaraná Antártica.

Items were designed based on the idea that basics are originally Brazilian. It is a joke on the brand’s practical fashion concept and on Guaraná, the typical Brazilian fruit that gives this popular soft drink its flavor.

The collection contains men’s and women’s wear with prints reminiscent of fruit and tropical plants in pastel and vibrant colors. Modern cut-outs also contrast with some prints on tops that have a vintage Guaraná logo.

Items are already on sale at the label’s online store and at selected shops. Check out the collab campaign in the album below.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).