Hering launches special collection for International Women’s Day

Brazilian clothing and retail company Hering and visual artist Verena Smit have teamed up to launch a special capsule collection in honor of International Women’s Day, celebrated on March 8. The launch includes 100% cotton T-shirts with messages of self-love, togetherness, and female empowerment.

The celebration of the Women’s Month at Hering, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Exports and Investments Promotion Brazilian Agency) — also brings the participation of the brand’s employees telling their stories. 

“We invited people who have a connection with the brand and a history of female togetherness to star in our campaign,” says Fabíola Guimarães, Director of Brands at Cia. Hering. In addition, when purchasing a Hering + Verena Smit t-shirt, 50% of the sales profit will go to Rede Mulher Empreendedora, a non-profit organization focused on social causes, public policies, and women in situations of social vulnerability. 

“I created messages that convey self-love, unity, and female empowerment in the well-known Hering t-shirts”, explains Verena Smit. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Exports and Investments Promotion Brazilian Agency (Apex-Brasil).