HY Brasil Beach Recognized at the 54th RS Export Award for International Performance

Brazilian beachwear has achieved another important recognition in the national export scene. HY Brasil Beach, a beachwear company from Rio Grande do Sul, was announced as the winner of the “Outstanding Small International Pioneer” category at the 54th RS Export Award.

The award recognizes companies with significant performance in the international market, highlighting expansion strategies, competitiveness, and contribution to the economic strengthening of Rio Grande do Sul and Brazil.

This recognition reinforces the brand’s growth in the foreign market and highlights the potential of Brazilian fashion on the global stage, especially in the beachwear segment, which has been expanding its presence in important international markets through design, innovation, and original identity.

Promoted by the RS Export Award Council, the award values ​​companies that stand out for their strategic vision and ability to open new commercial frontiers. Among the criteria evaluated are export performance, innovation, competitiveness, and contribution to the socio-economic development of the state.

This achievement also reinforces the relevance of internationalization initiatives supported by the sector, strengthening the presence of Brazilian fashion in increasingly competitive and strategic markets.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion activities aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospecting and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

Learn more about ApexBrasil.