In a virtual fashion show, Vicunha presents pieces signed by Brazilian fashion designers

Vicunha, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency) -, held a virtual fashion show, where it presented its latest launch.

After promoting the V. Tech Protective collection, the textile company invited 13 designers and brands to present creations inspired by fabrics. The V. Tech Protective collection is made up of functional materials with antibacterial, antiviral, and repellent properties.

“We understand that, at this moment, the primary function of fashion is to reduce people’s fear of buying and wearing clothes. We are talking about the emergence of a new category of clothing, which works as a ‘shield’ and which aims to increase people’s sense of security when leaving home, offering protection and convenience on a daily basis”, comments German Alejandro, commercial and Vicunha’s Marketing Department.

To sign the models of the show, the manufacturer invited A La Garçonne, Another Place, Amapô, Caiu Toró, Diego Favaro, Daura, Igor Dadona, Isaac Silva, VIHE, Cartel 011 CZO, Jal Vieira, Uma, and Das Hauss, to interpret the line in exclusive creations, with timeless, creative, and genderless pieces.

The stylist Isaac Silva, for example, developed a suit with light antiviral fabric: “The creations dialogue a lot with the pandemic moment that we live. A comfortable, practical, and, at the same time, beautiful look when dressing”, says Silva.

German also comments on the research done by Vicunha to meet this new moment that the world is experiencing. “We started the research to create a line dedicated to the protection of people at the beginning of the pandemic, we evolved and adapted quickly as an industry to the needs of the market”, concludes the executive.

Watch the full show:

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over nearly 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).